Ms Gabrielle Shaw — Vice Chair, Board of Trustees and Executive Committee

Gabrielle Shaw started her career in journalism and advertising before founding Gabrielle Shaw Communications (GSC) in 1996. She used her passion for purpose driven companies to create a global brand communications agency that specialises in retail, travel, sustainability, wellness & beauty, and arts & culture. Gabrielle leads the agency’s private client and family office practice, working on reputation management as well as legacy projects for HNWI. In 2018, she launched the Accelerator Programme to support young businesses, especially those with a sustainability focus or female founders.

Gabrielle sits on the advisory board of HURR Collective, the UK’s leading peer-to-peer fashion rental platform and has been instrumental in fuelling behavioural change and inspiring UK consumers to change their views on fast fashion. She has previously worked as a mentor for the Walpole Brands of Tomorrow Programme.

While based in London with her husband and two daughters, she remains closely connected to her home country, and recently, joined the Board of the Canada UK Foundation as Vice-Chair.